Texas School Playoff Broadcasts

Our Students. Our Story. Our Broadcast.

All season long, Texas schools can share their students' games with their own communities. The moment those students earn a playoff spot, the University Interscholastic League (UIL) takes the broadcast rights, and families are sent to a paywall. We're asking the UIL Legislative Council to give playoff broadcast rights back to the school districts whose students are competing.

The Issue

A Winning Season. A Locked Paywall.

Under Section 868 of the UIL Constitution, the UIL "retains all broadcast rights to all UIL post-regular season events and activities." Schools that want to broadcast their own playoff games need UIL approval, and any deal they make has to fit inside the UIL's own contract.

Today
Proposed
Regular season
Each school holds its own broadcast rights. The one limit: Friday-night football can be streamed live online, but not shown live on TV.
Unchanged, with one addition: schools may also show one regular-season Friday football game live on TV each season.
Playoffs
The UIL holds the rights. Its vendor chooses which games to carry, usually on the NFHS Network, behind a pay-per-view paywall. For games the vendor passes on, schools have to pay for the right to broadcast their own students.
Each competing school gets first claim. It can stream for free, partner with local media, or produce the game with its student broadcast program. The UIL's vendor steps in only when a school chooses not to.
State finals
The UIL holds all rights (television or NFHS pay-per-view).
The UIL keeps video rights to championships. Schools keep the right to provide audio broadcasts of finals, so hometown radio can still call the game.

Families Pay to Watch

Grandparents, deployed parents, and anyone who can't make the drive has to buy access to see their own kids play.

Schools Pay Twice

Districts build the teams, the facilities, and the broadcast programs. Then they have to buy back the right to use them in the playoffs.

Students Sidelined

Student broadcast and journalism programs get shut out of the biggest games of the year, the ones where they'd learn the most.

No Local Voice

Decisions about how these students' games are shared are made far from the communities and elected boards who answer for them.

Our Position

Who Should Decide? The People Communities Trust.

Playoff moments belong to the 14- to 18-year-old students who earn them, and to the families and communities behind them. Those communities already trust their locally elected school boards with their children every day.

The Texas Constitution makes local school districts the primary agents of public education, and communities elect trustees to govern them. Trustees answer to parents at every board meeting and every election. The UIL does important work to keep competition fair and safe, but it doesn't answer to voters.

Each community should decide how its students' games are shared, whether that means streaming free, partnering with hometown media, or letting student broadcasters call the game. This isn't about fighting the UIL. It's about trusting the people closest to our students.

Trustees are called that because they are trusted agents of our families. Decisions about how our students are seen and shared belong with those accountable to the families who entrust us with their children. — Adapted from the UIL Broadcast Policy Change Proposal
The Proposal

A Practical Fix to Section 868

We've drafted replacement language for the UIL's broadcast rule. It keeps what works (e.g., championship contracts at scale) and returns playoff decisions to local districts.

  1. Schools get first claim to playoff broadcasts. Every competing school (home or visitor) can produce a video and/or audio broadcast, subject to space and technical limits at the venue. Broadcast crews can't be turned away arbitrarily.
  2. A simple declaration process. A district tells the UIL who its broadcast partner is at least one week before the first round. That can be a vendor, the district's own student program, or both, and it can cover one sport or all of them.
  3. The UIL is the backstop, not the gatekeeper. If a school chooses not to use its rights, the UIL and its vendors can cover the game just as they do today.
  4. Championships stay with the UIL for video, which keeps the economies of scale of a single statewide contract. Schools keep the right to provide audio broadcasts of finals.
  5. Preferred vendors on fair, transparent terms. The UIL can still line up vendors, but they have to offer consistent pricing to every member school and a real financial advantage. Schools own the content they produce and approve all sponsors and advertising.
Read the Full Proposed Language (PDF)
Follow the Contract

Who Actually Holds the Rights?

Families are told the playoffs are "on the NFHS Network." But when we asked for the UIL's broadcast contracts under the Texas Public Information Act, the University of Texas at Austin, which houses the UIL, said it has no agreement with the NFHS Network at all.

Instead, UIL postseason media rights are managed through a contract between UT Austin and Sports In Action LLC (the company behind Dave Campbell's Texas Football), which then contracts with broadcasters itself. The University is now asking the Texas Attorney General to let it keep that contract confidential.

Our position is simple: the terms under which Texas students are monetized should be public.

Growing Support

Who's Standing With Us

School boards across Texas are adopting resolutions for local control of playoff broadcasting. Is yours next?

Board Resolution

Midway ISD Board of Trustees

Waco, Texas. Adopted September 15, 2026. It supports giving districts the option to opt out of the UIL's postseason broadcast agreement, and a model where viewers can watch without a paywall. Read the resolution

Your district, association, or organization could be here. Add your name or take a resolution to your board.

Who Decides

The UIL Legislative Council

Changes to the UIL Constitution go through the Legislative Council: school superintendents representing each conference, plus at-large members. The UIL lists the current members on its website. If your superintendent knows one of them, or your district shares a conference with one, that relationship matters. Ask your superintendent to share this proposal.

See the Current Council Members on the UIL Website
Our Coalition

Join The Team

Trustees, superintendents, athletic directors, parents, coaches, student media advisors, and associations: tell us you're with us. We'll keep you posted and help your board take action.

Follow along for updates on Facebook.

Questions, or want to talk about bringing a resolution to your board? Email schoolbroadcastrights@gmail.com.

Resources

Take It to Your Board